Goals # 85: Shooting Style
With the introduction of digital photography and photoshop to the photography workflow, there arose a plethora of different ways to edit and manipulate images. Since every photographer has their own style and preferences, what you get is a thousand different looks. Different looks appeal to different people, which I think this is a good thing because the differences help attract our ideal clientele.
There are many photographers out there whose work I admire, but whose style isn’t my preferred style. I might appreciate their work on their blog or website, but they wouldn’t be the photographer I’d hire to do take photos of me or my family. I’d be looking for a photographer whose particular editing style and composition technique speaks to me and makes me want to be one of their subjects. The same goes for clients looking at our work–we want to appeal to the type of client who can see themselves in our images and are excited to work with us because they trust us to create images for them like the ones we showcase on our website.
In that respect, we’ve been refining our shooting style and editing preferences over the last year and I believe we’ve come across something that works really well for our business.
First up: Shooting style.
When I participated in the three month reSTARt course on CreativeLIVE, we were challenged to come up with three words that would define our brand. These three words were to be kept in mind as we shot, helping us to create a cohesive and solid brand that defines us and our business to the public and potential clients.
The three words we came up with were: natural, intimate, and light-filled.
And this is exactly what you get when you work with us–photos that emphasize the tender and loving moments between the two of you and photos that show the pure joy and happiness that radiates between two people in love. We put you in great light, then give you minimal direction, and let you interact naturally. The results make our hearts sing and make us grin with joy behind our camera.
